For small businesses, tracking your website might not come as second nature. You’re pretty busy running your company and forging ahead with sales. Google Analytics Beginners, this is where you want to be. There are 3 main website metrics you want to monitor regularly.
(We are going to assume your website has already incorporated Google Analytics website tracking… if not, there is a larger issue there that we’ll have to work out!)
What Metrics should Google Analytics Beginners be watching?
There are three metrics we always keep our eyes on during any given time. These particular numbers give us the pulse of our website and the interest our audience has in the material we release regularly to build up relationships with them.
1 – Audience:
Finding out how your website is being used, and using that knowledge to make it better for the user starts with understanding the Visitor. Knowing how long visitors spend on your website, who they are, how many pages they view before leaving gives the website owner valuable insight into improving the types of information and user experience.
In the AUDIENCE > OVERVIEW tab in Google Analytics we want to concentrate on the following items:
- Sessions: The period of time a user is actively engaged with your website.
- Users: Visitors that have at least one website viewing session with the date range selected.
- Users- New vs. Returning chart
- Pages/Session: Average number of pages viewed during a web visitors viewing session.
- Average Session Duration: The average length of a visitors website viewing session.
- Bounce Rate: The percentage of single page visits.
2 – Sources:
Knowing where your website traffic has come from is an extremely important metric. In the ACQUISITION > OVERVIEW section of Google Analytics is where you will be able to tell the exact location of your referral traffic. Did they come from searches, branded searches, paid advertising, direct type in traffic or a particular social media channel? If you drill down in your Traffic sources report you will be able to see which sources sent you the most traffic.
3 – Landing Pages:
Watching user metrics on your landing pages (web pages that you are driving traffic to) are a key metric to understanding whether the information you are delivering to your audience is engaging and delivering on the needs of the traffic you are receiving.
Death by digital marketing metrics
Google Analytics Beginners, if you do not have dedicated individual or digital marketing consultant watching over your digital marketing and social marketing regularly you are more than likely missing out on opportunities to connect better with your visitors.
Concentrate on the Basics to Start
Google Analytics will be overwhelming for beginners. Especially if metrics and analytics are not your industry specialty. Concentrate on these three metrics regularly. Depending on your business, monthly is a minimum recommendation. If you are running a special promotion or campaign load up analytics and build a report every few days or weekly to see trends and engagement rates.