About Me pages have a tendency to fall flat, with many acting to fake or be like someone they aren’t. Most are nothing more than a a few lines that show no personality and don’t give a good look at who you are and what you do.
Why is an About Me Page Important?
The “About Me page” sells you, as a person and as a professional. It shows your personality and pitches your personal brand to your audience. Its a way to present your importance and individuality all at once. The about me page is a place to give people just the right amount of information to get to want to know more about you.
Far too often I come across About Me pages that are lacking in what could be a great look into the mind that is presenting me with substantial content. I see this all the time with Real Estate agent web sites – whose role it is to sell on their specialties. And small business pages who are trying to get noticed in front of larger organizations that have the time and money to spend on proper presentation. Thus, I have put together these five things anyone can do to elevate their About Me page with ease.
Top 5 components for a top ranked About Me page
When you’re writing these, keep in mind one key thing, your customers. They are all that matter. Think about what information they want or need to hear about you in order to feel comfortable to reach out and do business, or follow your professional advice.
How do you serve?
First things first… What is it that you do to help people? This will be the baseline for coming up with content on your about page. Ask yourself if the words you are using paints a picture of the world, society, lifestyle or change that you are trying to build with that you do.
Your boring credentials
Nobody wants or cares about your list of credentials more than you do. If you’re going to add them in, make it fun. Help people understand what each one means and give them a little context on why its beneficial for them.
Show the real you
Step outside the You are unique individual with unique offerings. Get your unique personality across. Corporate speak? There’s no room for that here. Try not to sound stuffy and use corporate jargon.
What are some fun facts you can add in about yourself? Is there a neat hobby or something different and out of the ordinary you can share that is going to make you stand out?
Create an Action step
How or why should people get in touch with you? What else do you want them to do? Should the reader head back to the blog and read more articles? Do you want them to sign up to your newsletter or course? Think really hard on this step and add an action step in. Of course, with digital being digital, nothing is set in stone and you can always change up your end goal based on analytics!
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