The only way to get more sales, is to build relationships
Do you buy from people you don’t know? Then why should your customers? Start building relationships to get sales.
Hold off on the sales. That will come. Add value to someones life. Talk to them about how they can solve a problem. Produce content that will help solve their problems. This is an integral step to building relationships. Creating that much valued trust as a market leader, or as a “problem solver” that adds value, and who people will turn to when its time to make a buying decision.
Relationships lead to trust. Trust leads to Sales. R+T=S
Things to remember when building relationships to get sales
- Communication: Keep in regular contact with your clients and potential clients. From sending email and social media messages, to phone calls or maybe even paper mail. Displaying your value. Make yourself as available as possible for clients to get in contact. Reply promptly and politely to any enquiries. Regular updates on project progress makes for a smooth development and helps iron out any problems before they fully arise.
- Learn About Your Customer: What are their problems? How can you solve them? What are their wants and needs, what kind of dog they own? Get inside their head and really understand them.
- Share Your Knowledge: People come to you for a specific product or service or knowledge base that you offer. As you get to know your clients better you will discover other areas you can help out with, share your knowledge and apply your skills to a wider range of problems than your client expected you capable of. Share your wisdom and go beyond being simply a service provider and become a teacher. This will boost your client’s confidence, more often than not leading to a wider scope of projects, extra work and extra pay. Build up your inbound marketing efforts. Create valuable content that solves your customers real-world problems. Use mediums like email newsletter, blog posts, videos, eBooks and whitepapers. (TIP: Inbound marketing efforts typically cost less than 60% less per lead than outbound marketing and is a generally considered a lead generation tool!)
- Customer Reviews: This is where you will really learn the most from your potentials, and customers. Negative feedback and customer complaints give you the opportunity to hear what your customers really think about your service and the service of other businesses in the space. While hard to hear, these complaints will help you improve your service, give you a chance to redeem yourself and, keep the toxic reviews from hitting social media and spreading like wild fire.
- Be Yourself, and Be Honest: All human relationships work the best when both parties involved are open and honest. Be honest about your capabilities, your experience, your skills and what you bring to the table. If you mislead your audience about what you can provide, disappointment will loom, and the relationship will fail and you will lose potential sales. If, however, your clients know what to expect from you then they can build trust in your work and you abilities to deliver. Which of course, leads to sales if you meet their requirements.
How can you use Social Media in building relationships to get sales?
- Don’t focus on sales. Focus on education.
- Be genuine, open and honest.
- Let your personality shine through on the social media messages you post and the content you create.
- Build and share great content that your audience will value and engage with.
- Participate in conversations. Not only on your social channels, but the social channels of your audience as well.
By keeping these four things in mind, people will start to build relationships with you. Over time, these relationships will turn into trust since you will be providing valuable content, views and opinions. And the sales will start to flow. Its a lot different than spamming people with “BUY NOW!“, “LOWEST PRICED OFFER” messages, but we’re building relationships that will last a lifetime if handled correctly.
Go forth and build relationships!
Need some help getting started? Here are some tips to help you get started building relationships online.