The successful ones are doing it…
Discover the 3 unique ways business blogging will help generate more leads, prove ROI, increase budgets and attract top talent.
Its 2016 and business blogging is killing it in the SEO world. Small businesses to multinational organizations that care about building leads and turning them into sales care about blogging and focus their energy on blogging. Online leads are important for your business, and there is one single way we guarantee you get these leads – and its called “creating engaging content.”
What are your company’s top marketing challenges?
In a recent Hubspot survey, 88% of B2B organizations are all for content marketing. However, 60% have admitted that their biggest challenge is the creation of engaging content on their websites. People are on the right track, but not sure what they should be doing when it comes to business blogging and producing content.
Showing off your wares
Your website is a place to show off what you’ve got. To talk about who you are and why people should care about you. Ok, so its easy enough to show off your products and services, and talk about you, the problem lies in why people should care about you. Providing this is crucial in the lead generation funnel. Thats where blogging comes in. Creating well written blog posts will check a number of boxes for your business:
- Driving more website traffic
- Increasing your Google rankings
- Position yourself as a leader
Drive more website traffic: By showing people you are on top of industry news and connecting to them on a human level active blogging from companies not only generates 50% more website visits because of this activity, they also receive more than 97% more links to their website! People love it when they can see personality, a look behind the scenes, and a step away from behind the curtains.
Increase your Google ranking: Perhaps one of the greatest marketing side effects of running a blog is that you can generate leads even while you’re not actively working to! Your blog post traffic increases over time. Major search engines that have indexed your content have helped push 67% more leads for blogging companies. Releasing regular content that include your companies top keywords will get you on the map and to the top of the search engine results pages.
Position yourself as an industry leader: Giving your customers useful advice by providing relevant, interesting and of course entertaining content without selling, shows that you genuinely care about them. Increasing your street cred. Demonstrate you’re a pro and the more people will want to spread your word and connect.
“Storytelling when done right, takes a product that should have sold $100 million worth of stuff and sells $1 billion worth of stuff.”