Its really no secret that email is the most effective marketing channel in our lives today. Beating out social media of PPC. And the best thing, unlike PPC, its all permission based. People want to hear your messages! I’m here to make sure that your email marketing strategies work, with a few strategies and tips.
If you want to really speak to your audience and improve the effectiveness of your email marketing, there are a few key areas that can be improved on for most:
1- Creating One Call to Action
When crafting copy for email newsletters we tend to get carried away. Throwing in way to much content than what people care to read. Often times as marketers we forget that they opted in to receive our messages, ignoring their valuable time and the relationship we are building with them. Its critical to not inundate the receiver with too many calls to action. And by too many, anything over 1 is bad. Highlight your call to action, keep it clean, and cut down on the number of choices that the recipient has to make… because they just might not make a decision at all if there are too many.
2- Create Urgency
If you are proposing a special offer for your audience, attach a deadline to it. Not a made up one, an actual real one. Your audience can sniff through a fake one. Add urgency to it, and explain your offer and the need to act quickly. Build trust. Don’t take it away.
3- Subject Line Length Matters
More devices only allow for 33-38 character long subject lines. Add more than this and your audience will not get the gist of what you’re trying to communicate. Your subject line is more important than the actual copy in the email. Without a good subject, your email wont even get opened. And if you think that you’re audience is only reading their emails on desktop computers? Think again, 50% of all emails read are open on mobile devices.
4- The Power of P.S.
Lets not underestimate the power of the P.S. at the end of an email. Its something that your audience will always remember. Reinforcing your offer and driving more action.
5- Writing To A Friend
Your audience has accepted you into their lives. They are pretty much a friend of yours now, right? So why not write to them like a friend? Forget about the corporate marketing speak, and draft letters like you were writing to a friend! Keep it casual and friendly.
BONUS: Lose the Corporate Jargon
Staying with the “writing to a friend theme”, you more than likely dont drop jargon speak with close friends, and if you do, watch their face. While every industry has their own acronyms, write like an actual human talking to another human. This is going to help builder a closer relationship with your audience.
What do you think, are you ready to improve your email marketing by 10% today by using a few of the above tips?
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