Recently, a real estate agent friend asked if I had a blog posting template that I used for clients and for personal blog use. She knows the importance that being seen as a local market leader will have on her career. Clients tend to cozy up to real estate agents that are embedded into the community, and show it. After all, you want the real estate agent you choose to know the ins and out of a community when buying or selling, not just one who steps in and tries to sell you. Enter the real estate blog post template.
The Real Estate Blog Post Template
I was happy to share with her the blog post template I us. While I don’t follow it to a “T” I refer to it during the writing process to make sure I cover off the key points that are going to be the make or breaks for the information I share.
While the blog post template that I use focuses on digital and social marketing, this one should be thought of in with the new way of real estate selling in mind. Which is not selling at all. Its education. Educating the market on your niche geographic area and housing type. Focusing on your local market, and being that local market expert. I tailored this blog post template to best suit my friends real estate business. I hope you find it useful as well.
There are six components to my real estate blog post template:
1 – Compelling Title
Sadly, the average blog viewer will only ever read the title of a blog post. If your title does not lure them, they will never get the chance to read the rest of what you have to say. Your first blog posts might have topics that include: “The top 3 cafe’s for working remotely in Caledon”, “Where can you volunteer your time in Caledon?”, “Its all grown in your backyard, Caledon’s best local markets”.
2- Lead Paragraph
Second in line to the title, the leading paragraph is a key component that is going to pull them into the rest of the article. If you take too long to get to the point and get across what it is you are sharing with your audience, you will loose them. Make the lead paragraph relevant to your readers, and they will continue.
3- Relevant Image
Think about why magazines use images. To pull readers into the content. Having an image that tells a story and intrigues readers is only going to increase the chances that your blog post will be read. Forget the generic shot of the exterior of a house, this image will tell your story and build on your compelling title.
4- Personal Experience
Sharing a personal experience in a blog post is going to bring your down to earth and help your audience relate to you on another level. The more honest and transparent you can be, the better. You sat down and worked remotely at that cafe right? Talk about your experience. What you saw, how that cookie tasted, the conversations you had, the atmosphere.
5- Main Body
This is the core of your blog post. Everything before this can really be considered as an introduction. One trick I have learned throughout the years is that the more scannable you can make your content with bullet points, numbered lists and small paragraphs, the more it is accessible to readers. Those that like to read, and those that like to scan and pick up the gist of what you’re saying before moving on.
6- Discussion Question, Call to Action
Ending a post with a question or call to perform an action helps to start a conversation with your audience instead of leaving them hanging. It could be asking about their experience relating to the topic of your blog post, or their ideas on the topic. It could also be a great way to measure the effectiveness of your blog post.
Extra rules when writing real estate blog posts:
Make your posts short
By short I don’t mean 100 words. You should aim to create a 500 word minimum real estate blog post.
Use short paragraphs
A great tactic to use since we are inundated with messages daily and really don’t make the time to read 1200 word blog posts. Even when they are exceptional. Try keeping to 2-3 sentences per paragraph, and make your blog post scannable.
Use internal links
You real estate blog post should be relating to one particular topic or niche. And I know you’ve got some great posts expanding on things you are talking about in your latest post. Link to them! Its a great way to get a new visitor circulating around your blog and boosting your older contents views, and previous visitors a refresher on your past content.
Wrapping your real estate blog post up
Putting some or all of the above into your blog posting template will help you polish your blog post skills, and write a little faster to get that great content out of your head and in front of your audience who is craving your knowledge and experience. Become the local market expert, not just the real estate agent that sells the most houses and thats in the “Top 1%.”
How can you get started building digital relationships within your niche community?
Are you one of those real estate agents that believe in the power digital and social marketing, and knows that it can work wonders for building relationships, but just don’t know where to start? Lets talk!