How do you encourage your audience to take action on your social media posts?
Getting specific with your social media call to action checklist
In order to encourage your audience to take action on your social activities, create a clear social media call to action that gives your fans and followers a straight path to the direction you want them to head. Do you want them to comment? Click on a link? Share the message? Retweet or Report? Or do you want them to simply read the message and move along to the next?
The 5 Elements needed to create the perfect social media call to action checklist
There are five elements to creating the perfect call to action. Even if you choose to only add one or two from the list below, your social posts will start to become more engaging for your audience. Follow this social media call to action checklist to make sure you’re hitting the mark with all of your social messages.
1- Create Compelling Content
Content that is aligned to your overall business goals is the most important factor if you want to:
- Increase your social media engagement
- Drive traffic to your website
- Convert your readers into buyers
- Turn your fans and followers into lifelong parters
How do you determine what kind of content to share?
- Content that educates: Share content that helps your readers evaluate their options, and elevate their experience around your business.
- Content that entertains: People love to be entertained. If your content is visually appealing, likeable and shareable, chances are its going to be some of the most engaging content on social media news feeds.
- Utility Content: Utility content helps your audience make the right decisions and do certain things. This type of content gives users tools to get from A – B. These are the tools and resources your fans and followers will use to make informed decisions.
2 – Create Copy That’s Concise
It’s estimated we see 5000 marketing messages per day!
If you want to attract people on social media, get to the point… and fast! On social media you are speaking in sound bites. Keep the detailed content for the blog on your website.
Lets take TV advertising as an example: You’re in the middle of your favourite show, when all of a sudden a commercial comes on. Is it whetting your pallet just enough in the first 5 seconds to help make the decision if the product or service aligns to what you need or want?
Thats exactly what you want to achieve with your social media call to action’s. Give enough to entice the audience to find out more.
People are moving fast on social media. They are glancing at content and moving along. If you want to spark their interest, keep it simple. The process is going to take time, and you will go through a handful of revisions before getting the character limits in line, weak words removed, and clearer calls to actions spelled out.
Here are a few ideal character counts for social media in order to maximize engagement:
- Facebook: Ideal length of a status update: 40 characters
- Twitter: Ideal length of a tweet: 71-100 characters with a link
- Google+: Ideal length of a post: 60 characters
3 – Play to Your Strengths
Always keep in mind the reason why you are on social media for your business. Who do you want to connect with? Stick with the topics that draw them closer to you. Stick with your plan, the one thats focused on the needs of your audience.
Always ask yourself:
- Is this content aligned with my brand?
- Is it valuable, educations and entertaining?
- No? Let it go.
4- Include an Eye-Catching Image
If you want to inspire your audience to take action, add fun, relatable, educations and informative visuals. Think about authentic and targeted information that offers insight into who you are and why they need to take action from you.
You do not need a hard sell to get people to buy from you.
5 – Move Traffic to Your Website
You do have a website right? You’re social media calls to action are aligned with a goal right? More leads, contacts, sales?
Your social media audience is split into three categories:
- Follows you on social media but have not engaged in your business.
- Follows you on social media and are a past client, user or buyer.
- Doesn’t follow you on social media but need your product or service.
Each category has a unique opportunity to engage, renew or create a new relationship with. Being clear in what you are asking them to do is going to help take them from your social media sites over to your website to build your relationship with them further.
Your strong call to action has one objective: To get people over to your website. The only want to do this is to make the text in your social post irresistible. It should include everything they need to stop, drop and read your article – giving them guidance and direction on what to do next.
Your Social Media Call to Action Checklist, a Recap
Most well crafted calls to action are in the form of a simple statement. Encouraging the reader to take the next step, or turning them off. Thats the power of words. Connect to build relationships. Solve a problem. And make someone happy.