Every time you post on social media, you are flirting with your audience. Sure flirting can be seen as a fine art of frequency, but how often is too often? What do the worlds most perfect social media posting schedules look like? And should you adopt the same one?
Social Media Posting Schedules, the Good
Good content can be found in a variety of places. You’ve got some great content about your line of business, and its more than likely bubbling to the top and ready to share! But how often should you be sharing it? Striking that balance between informative and annoying can seem tricky. We want to provide our audience with value, but we don’t want to jump in to the deep end with too much. Or do we?
Social Media Posting Schedules, the Bad
We have these so called social media experts laying out the perfect times to post, how many times we should be posting on LinkedIn, Twitter, Instagram and Facebook, but in the vast seas of social media overload, are our posts merely getting lost in the clutter? Sure, reports might show that brands who post more than X times a day see drop off in the engagement rates, but guess what, if you are providing that value to your audience, what does it matter? When making buying decisions, customers rewind those feeds and do their research. Thats one of the perks of social media.
Social Media Posting Schedules, the Ugly
Here’s what I do: I take the research done by many “social media experts” along with personal insights and experience, and build out a plan and schedule for what makes sense for the business. Can a small business gather and post on Twitter 14 times per day? 2 times per day on Facebook, 1 time on LinkedIn? Do they have the bandwidth? Most likely not. If they want to get ahead of the competition, they are going to put fuel on that fire to make sure they stand out and produce more than the recommended average level of content.
In Summary, Provide Value
Forget about the recommendations experts talk about. Sure, keep them in the back of your head to at least stay in the game, but focus on providing value for your audience. If that value comes in the form of 5 Facebook posts, and 25 Twitter post per day… do it! Its only going to get your brand ahead of the pack. The haters and people that weren’t going to ever buy from you in the first place will unfollow and tune you out if they see the messaging as clutter… and thats a good thing.
Discover more about how you can build your business using social media:
- Mindsets are quickly changing when it comes to news delivery. Social media as a news discovery source is climbing up fast from traditional outlets.
- People buy with their hearts and not their heads. Connect with hearts and you will have a customer (or friend) for life.
- A social media checklist makes sure you are delivering the most valuable and actionable social messages to your audience. And of course, engaging!