Everyone wants to learn the easiest way to get customers. While its possible, it does require work, planning and a strategy.
People buy with their hearts and not their heads. Connect with hearts and you will have a customer (or friend) for life.
How can you connect to every customers heart? Through a good story.
What defines a good story?
- It presents itself to the heart.
- It’s capable of being shared.
- It fits into the platform which its being published.
- It stands out above the noise.
Companies can do one simple thing to distribute their stories. Start thinking and acting like media companies. Take a look at Netflix, they started making their own tv series based on their customers wants. Red Bull gets it as well, with their original content, videos and news covering the action lifestyle space.
Build your own media company
Of course you don’t have to be a billion dollar business to become your own media company, you just have to put in the time, and be aware of the emerging social networks, and how to effectively use them.
TIP: Take advantage of the platforms no one is using yet. Get your Snapchat game on now while the noise level is low. Be present, value added, and position yourself as a leader.