I’m totally speechless about the Sweeney Todd: The Demon Barber of Fleet Street film. It was extremely well done. Of course, since Tim Burton made it, and Johnny Depp along with Helena Bonham Carter star in it. But the gore! Wow! And i thought it was supposed to be a musical? Nonetheless, singing was great but I had to close my eyes towards the end because there was just so much blood! People had to actually leave the theater! They must have just eaten beforehand.Oh, ps, make sure not to try the meat pies. And its rated R for graphic bloody violenceYahoo has a great rundown of 12 movie segments, including some behind the scenes. You can also check out the Sweeney Todd trailer at YouTube.
Facebook was the furthest thing from my mind . After Beacon came out, I pretty much gave up on the social network. Until I read Mark Cuban’s post on his new Facebook Strategy. He has three categories which he basically lumps people into; Real Friends, Friends that share the same interests in his businesses, and high profile power players that one day could do business with him. Very interesting indeed. When I was using Facebook I was really torn between using it as a tool to stay in tough with real actual friends and just as a way to keep business contacts. I chose the real actual face to face friends route. But Cuban sure does a nice job of separating his 5,000 friends.
In the name of the Spice Girls, i officially announce that this is Spice Girl Friday. Feel free to hum or sing your favorite Spice Girl song all day.
I was thinking about these few search related questions today….. What would we do without Google? Not to be completely biased or put them on a high pedestal or anything, but what was the world like without it? From highly relevant search results, to open source materials for developers, chances for advertisers to get the word out to researching customers at a reasonable rate and a means to generate income from your online content, it seems like Google has done a lot to expand the WWW space. Thanks Google. But keep in mind, there are also other properties out there that are also worth recognizing, like Yahoo the pioneer, making mobile search easier, and Mahalo, providers of great in depth results for top search terms.I am still putting together my “Tools of the web trade part 3, what Iâ€™m playing with” list that should be released soon, paying respect to a few interesting web based tools.
Marketing yourself through Twitter has never been more important. The short message tool developed by the team that originally started Blogger, which was then acquired by Google, has been working non stop the past few years to bring this new mini blogging platform to the masses. Businesses are using it to keep people in touch with what they are up to, but most importantly, people are building their personal brands through it.So how do you start the process?
- Search in Twitter for the writers and websites that you follow in the blogosphere and add them
- See who they have added, and do a little research
- Keep note of who these influencer’s message and reply to
- Try your best to not write dribble. The occasional good morning, or rant is ok, but keep things professional and in your area of expertise.
- Join in the conversation. If one of the people you follow asks a question, or you have some insightful thing to add, ‘@’ them back and let them know.
The more you add to the conversation, the more value people will place on you and your expertise. Hit me up at http://www.twitter.com/chrisgilmer
Why are Canadian telecoms so far behind the US with real unlimited data plans? Like come on, $25 for 4 MB of data with $10 overage per 1MB, or $100 for 200 MB of data and $5 overage per 1MB? I can essentially sign up for a US data plan, pay the roaming and additional charges and still come out on top of Canadian suppliers. (Wont work on the iPhone though, as data rates for foreign countries are ridiculous!) As for the phone portion, after long distance, its about a break even. It could be ideal to grab a US data plan and swap out SIM cards when calling or vise versa…. time to research other options.I’m pondering trying the US SIM swapage out. Stay tuned.
So winter is on its way. What can you do… besides traveling like the snowbirds do to sunny Florida? Think warm thoughts, crank the heat, put wool socks and a heavy sweater on and dream. Here’s to the snow bits that touched my summer nose this morning, I’m not going down without a fight. Ok, i will. But not without full body armor on.
In part one, the original, I took you on a brief tour of the few applications that I use on a day to day basis in normal operations. But what about the ones that I kick around less frequently, but always find my way back to. Here we go, and I promise its not Google heavy:GrandCentral – Call me on my free phone number. I can direct it to any phone line I want. Maybe I will accept your call, or maybe I wont. But GrandCental will, and I will listen to it later, online. When I want.Flickr – Photo storage has its kind, and its owned by Yahoo. Ok, I like it. No Pro account yet, but I should have one as I just ran out of space, and who can go wrong with $24/year? If I missed an event, want to see what a specific area or person looks like, I’m bound to find something here. Plus Flickr’s CC images are awesome!Google Analytics – If its a well rounded, and free, web tracking application you are after, Analytics is for you. I track all of my clients using this and can write up proper reports based on all the data I can grab from Google’s tool.CrazyEgg – This analytical application lets you easily visualize what your website visitors are up to. Site clicks can be shown on heatmaps. Not only that, but you can get a good in depth look at such items as what OS or browser people used and where those people clicked on exactly.Look out for Tools of the web trade part 3, what I’m playing with
Blogging isn’t your typical traditional media outlet. Even though blogs have risen above the ashes of traditional media to the forefront of immediate happenings, they aren’t. This is a whole new form of media. PR tactics that might have been okay for faceless giant media conglomerates don’t work in the personal world of the blogosphere. Thus to help PR people along on their journeys to discovering how to get the news out about representing their clients in the online space, I have done a little brainstorming on some suggested ‘tactics’ for submitting news to blogs.Finding blogs to submit to:Use Google blog search and type in relevant terms for the business you are representing. Visit the blogs that deal with those terms and bookmark them or subscribe to their RSS so that you can first see if they relate at all. (This makes you aware of what types of posts go on, creates an easier way to open dialogs between yourself as a reader, and the company that you represent. Maybe a similar company was written about, and you just want the blogger to know about your company.)Participating in the blog:Comment on the blogs that relate to the business you represent. Sure it takes time, but bloggers are more likely going to pay attention to a person that they recognize who comments, than a fly by night PR person with a stale release copy and pasted from a newswire submission. Again, becoming familiar with the blog makes it easier to open dialog with a post.Sending useful information: Note I didn’t say press releases.Bloggers love useful tips or insight. Especially when its written by readers, and passionate users of the site that have something valuable to add to the conversation.After creating a conversation:Since you have managed to build a nice relationship with a blog that spits out related info to the company you are representing, a nicely formatted email might do some good. Start off by being friendly, don’t just go into your release copying and pasting from a newswire writeup. Say hi, and let the blogger know about something truly interesting about the product or service. Maybe a brief little update on a new feature. Use bullet points before breaking into more detailed facts. Bloggers, as with readers, love to get to the point quickly and easily, and then get into any specifics later. Paste in the release after the bullets and signing off just as an FYI. Don’t attach docs. Plain text will be fine. This way it can easily be searched from mail applications.And thats it.Be nice. Be friendly. Be a reader and commenter on a blog that deals with your subject matter. Add valuable well written bullet pointed content to the table, and your Blogger PR will work.This post stems from Marshall’s post on the good and bad pr pitches for bloggers.