Your audience is begging for your content, are you giving it to them?
How many times are social networks open daily?
How much time does your potential customer spend interacting with social networks? Daily! And multiple times daily. How can you bite off a piece of that pie? Simple. By solving their problems and gaining access to their circle of trust.
- Facebook users (71% of the adult internet user population) are highly engaged. With just under half salivating for fresh content while they refresh their feeds multiple times a day.
- Instagram users (26% of adult internet users) are on daily, with just under half scrolling through their feeds multiple times a day.
- LinkedIn users (ranking #2 social media website behind Facebook and having 28% of the adult internet user population) visit less frequently, with only 13% visiting every day, but expecting deep business insights with each interaction.
[bctt tweet=”Your customers are social. What can you do to help solve their problems?”]
Your customers are social. What can you do to help solve their problems, and contribute to their daily feeds? Cut out the endless daily specials posts, corporate dribble about what product ‘you’ want them to buy, and the boring industry statistics. If you can find a way to add value to your audiences daily social routines, you can find a space within their trusted and secure social networks. Educate and create awareness for how your product or service can fix your targets problem. Help them lead a better life. The more ways you can do this, the more your target will realize that you may just be the perfect fit for them!
How many times are social networks open daily? Ask your customers. Ask your friends. Ask your family? Watch for yourself.