Social selling is about leveraging and building your social network to find the right prospects for your business. Building trusted relationships that lead to sales. Eliminating the need for traditional methods including cold calling, social selling helps to build and maintain relationships making it easier to build your network and your customers trust. These 4 pillars make it ultra clear as to your responsibility to successfully sell socially.
Creating a Professional Brand
In today’s world, buyers are extremely selective with who they will work with. They will only work with vendors they can trust. A strong professional brand that shows you are active within your industry helps to build those integral relationships, leading to more inquiries and communications from your prospects.
Focusing on the Right Prospects
Relying solely on a traditional sales process leaves out an integral shift in todays market dynamics. Social selling gives you the ability to connect with prospects more effectively than older methods. In a recent social selling study, over 76% of buyers feel ready to have a social media conversation and identify prospects that meet targeted criteria, such as specific role, business function or industry.
Engaging with Relevant Insights
By positioning yourself as a subject matter expert through sharing relevant industry content on your social properties and blog, commenting on news and other industry leaders content, you are building your personal and professional brand, connecting you with new prospects and giving you the ability to identify new contacts and decision makers.
Building Trusted Relationships
Through sharing your perspectives and helping to provide relative information to common pain points, you are building relationships with your potential prospects, that is leading to trust. Having genuine conversations and focusing on the needs of your potential customers first, helps to make the job of selling much easier. Providing that value and helping your audience understand you are the expert that is out to help them – almost makes the “selling” process disappear.
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