Personally, I don’t want to spend my whole day writing a blog post. I want to write a blog post that my audience can learn from and action on. 15 minutes is the perfect time for me to dedicate to sharing my learnings in. Its just not productive to go over this, nor do I have the time to spend writing and polishing 2000 word blog posts all of the time. And its pretty easy to procrastinate when tasks are time intensive. How can you take an idea to publishing a blog post within 15-20 minutes?
Writing a blog post quickly doesn’t mean sloppy. We want to get our thoughts out and published so that our audiences can start acting and using the findings, in a quality way, that’s clean, efficient and friendly for schedule’s and easy enough for people to read and act on.
Writing your blog post
1. Idea archive
Whenever I get an idea for a blog post I note it down. Usually in the cloud so that it can be accessed and edited from anywhere I am connected. If you carry a notebook, that might be the place for you.
2. Idea nourishment
Keep building on your idea archive. What might have started with a lonely title or rough idea can easily sprout into a full blog post by adding a few sentances a day or week. On average I take 2-3 weeks (sometimes much longer) from idea to publish. Constantly going back and editing and adding thoughts – with anywhere from 10-15 posts being built out in the Idea Archive at once.
3. Think bullets
The quickest way to get your ideas across is through the use of bullet points that relate to your main topic. Just check out this post as an example. Remember, these are smaller posts we are talking about here. Not full on 5000 word articles – we’ll save this process for another post.
4. Short & sweet
Building on the above, we are creating quick posts filled with information that are made up of 250-500 words. Not a 2000 word essay. Keep things simple and to the point. Nix the fluff.
5. Great idea!
If you have a great idea – stop everything and write. Write is down. Do it now! Topics that come to you easily are easier to write – and if you tell yourself that you will come back later on in the day and compile your thoughts, it won’t happen. You’ll either get distracted, or loose your train of thought.
Having a workflow speeds up your writing process and takes the ‘guesswork’ out, in this post, I reveal my blog posting workflow, the workflow I have been using for many years when writing for such channels as AOL and GigaOM.