Your secret social media weapon has been right under your nose
Employees as advocates
Who would you trust more, a “faceless” brand, or your friend?
Use your employees as advocates to share company messages. Of course don’t force them, these are their social channels and in the end this is their decision. But making it easier for them to post and communicate across their channels will increase the chances they will post. After all, they want to be seen as a subject matter expert to elevate their personal brand, right! Make social messages easy to access, and provide some context about them, and what makes the message special.
4 steps to help employee advocacy thrive within your organization
- Create a process for sharing messages and links.
- Provide an easy to follow “employee advocacy” handbook for how to use social messages and promote your brand
- Make it easy and enjoyable – Let employees know they are helping to spread the word and build their personal brand at the same time
- Reward and incentivize -Perform spot checks and call out people for sharing and reward and incentivize employees contributions
Welcome to The Kale of social media
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