Digital Marketing

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Influencer Marketing

Influencer marketing is a type of social media marketing that involves using brand advocates with dedicated and highly engaged social media followings to endorse products or services. These individuals, known as influencers, are often viewed as experts within their niche and can help to increase brand awareness and credibility. Through influencer marketing, brands can reach a targeted audience and effectively promote their products or services.

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Digital Strategy

Digital strategy involves assessing specific goals that can be achieved through online channels, such as marketing automation, paid media, and owned channels. This process involves analyzing the current state of a business’s online presence and determining the best course of action to achieve specific goals, whether that be increasing brand awareness, driving traffic to a website, or generating leads. By creating a well-defined digital strategy, businesses can effectively leverage online channels to achieve their goals.

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Content Creation

Content creation involves generating written or visual content that appeals to buyers and helps to achieve specific marketing goals. This may involve coming up with topic ideas and producing content such as blog posts, articles, infographics, videos, or social media posts. By creating engaging and valuable content, businesses can attract and retain customers, establish themselves as thought leaders in their industry, and ultimately drive sales.

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Christopher Gilmer

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