I help companies use media and community to earn customers.
Utilizing digital platforms to effectively connect with and engage your customers.
Influencer Marketing
Influencer marketing is a type of social media marketing that involves using brand advocates with dedicated and highly engaged social media followings to endorse products or services. These individuals, known as influencers, are often viewed as experts within their niche and can help to increase brand awareness and credibility. Through influencer marketing, brands can reach a targeted audience and effectively promote their products or services.
Digital Strategy
Digital strategy involves assessing specific goals that can be achieved through online channels, such as marketing automation, paid media, and owned channels. This process involves analyzing the current state of a business’s online presence and determining the best course of action to achieve specific goals, whether that be increasing brand awareness, driving traffic to a website, or generating leads. By creating a well-defined digital strategy, businesses can effectively leverage online channels to achieve their goals.
Content Creation
Content creation involves generating written or visual content that appeals to buyers and helps to achieve specific marketing goals. This may involve coming up with topic ideas and producing content such as blog posts, articles, infographics, videos, or social media posts. By creating engaging and valuable content, businesses can attract and retain customers, establish themselves as thought leaders in their industry, and ultimately drive sales.
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How Digital Marketing Works
Digital marketing is the process of using digital channels and technologies to promote and sell products or services. It encompasses a wide range of tactics, including social media marketing, email marketing, search engine optimization (SEO), and paid advertising. Let’s get into how digital marketing works. (more…)
How to Become a Social Media Influencer
Learn the step-by-step guide on becoming a successful social media influencer. Discover how to build a following, engage with your audience and monetize your content. Learn about the potential downsides and the importance of strategy, dedication and hard work.
What is Digital Marketing?
Digital marketing, intimidating at first it may seem. Yet, a clear plan and effort will make it a potent tool to reach and connect with customers. These tips will guide you on your journey.
How to Create Content for Social Media: An Easy to Follow Checklist
Are you struggling to create content for social media? This checklist will help you create thoughtful, impactful and engaging posts that build your brand, engage your audience, and achieve your marketing and community building goals.
Continue Reading How to Create Content for Social Media: An Easy to Follow Checklist